Seo

Comprehensive step-by-step instructions on how to implement effective SEO measures using the example of an accompanying website to the book.
Concrete instructions on the use of helpful and valuable tools
Incl. monetisation of the website with affiliate marketing as well as basics of website creation with WordPress

Nothing is more important for a website than to be on the first ranks of the search results. This book shows you step by step how to optimise your existing website for search engines or build a new content or affiliate site from scratch.
First, in Part I, the authors explain how search engines work and show which algorithms Google follows and how you can use them to your advantage - and avoid pitfalls from the start.
The authors then go into detail on how to identify and evaluate relevant search terms, develop an SEO strategy that fits your content and build or optimise a website. To create content that is relevant for search engines, you will develop a content strategy and learn what needs to be considered.
You will then learn about all the technical factors that play a role in search engine optimisation, such as ensuring crawlability and indexability by search engines or improving the loading time of your website.
Other important factors such as good link structures, conversion optimisation on the target page and monitoring the success of your project are also explained in a practical way.
In Part II, the authors show in detail how you can monetise your website with affiliate marketing, using the Amazon affiliate programme as an example.
Part III is aimed at readers who first want to create a new website and explains how to use WordPress. Further chapters on legal basics and controlling with Google Analytics round off the book.
This is a practical guide for a.