Selling London S Olympic Bid

"Selling London’s Olympic Bid" is a well-researched analysis of the complex dynamics behind the bidding processes for the Olympic Games. The book examines the changing motivations of bidders and the strategic approaches pursued by committees to gain public support. A central theme is the role of the media, particularly how the London bidding committee attempted to influence the coverage of the "Sun" newspaper to effectively communicate their messages. By critically examining the interactions between bidding committees and journalists, it highlights how these relationships shape public perception. This book is aimed at students and academics in the fields of sports, media, and public relations, and offers valuable insights for professionals involved in securing public support for major events.