SELFMADE Branding

In Selfmade Branding, Torben Platzer shows what really matters when you want to make an impact on social media and which mistakes to avoid in the necessary positioning as a brand. Nine building blocks ensure that you gradually become an authentic and successful personal brand that is recognized in social media.

The role models of Gen Z are no longer movie or TV heroes, but influencers who allow anyone who engages with them to participate in their lives 24/7. Internet users of all age groups also follow the opinion leaders who constantly feed social media. Whether you like them or not, the fact is that these individuals significantly influence the opinions of their followers today and generate reach that translates into influence and impressive sales figures.

Conversely, this means that those who do not communicate on social media hardly exist in the social sphere anymore. This has been recognized not only by individuals but also by many companies that fear competitive disadvantages without a visible community and are now feverishly searching for quick and easy solutions to enhance their presence through personal brands.

Torben Platzer demonstrates in his book that good personal branding does not require expensive full-service agencies, overpriced online courses, or purchased followers. He has established himself as a relevant personal brand with a community of over 500,000 followers.