Selbstmarketing - der Schlüssel zur erfolgreichen Karriere

Achieving Success Through Targeted Self-Marketing

In six steps, you will learn how to transfer and effectively apply the successful marketing concept from sales management – namely the marketing equation – to your personal circumstances.

The book is aimed at two groups:

On one hand, it targets career starters, who (mostly) as recent graduates want to pursue their career path in a structured, conscious, and self-determined manner. However, they may not yet be able to accurately assess their skills and inclinations.

The second group consists of individuals looking to change their professional direction. They are considering a change of employer or a repositioning within their current company.

The goal of the book is to provide the reader with new perspectives in a professional environment characterized by New Work, agility, and self-determination through targeted self-marketing.