Schweizerisches Werberecht

The last edition was published 13 years ago. Since then, almost everything has changed in advertising and sales, which is why the work has been thoroughly revised. As before, the section on the administrative constraints of advertising and sales, as well as the protection of advertising appearances, is authored by Lucas David, while Mark A. Reutter has updated the developments in advertising contract law. Electronic advertising has increased with TV sponsorship, e-commerce, banner ads, and domain name grabbing. Advertising using health arguments, sexual motives, animals, artworks, humor, fear, etc., has also gained significance. Political propaganda shines with leaflets, on-site actions, field advertising, signature and fundraising campaigns, and voting recommendations. In advertising contract law, the new regulations from industry associations are presented, and the pitfalls of competitive presentations are explored. Additionally, the index has been significantly expanded.