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Self-presentation seems to be taken for granted today, while shyness is considered outdated. This is not true, as Florian Werner demonstrates in his report. The society of the shy is surprisingly large even in the 21st century. Amusingly and elegantly, Werner shares his experiences as a second-born twin, the significance of hoodies, how he met his wife, and why he remains compulsively polite even to rude waiters. He also explains how shyness develops in children, how the large market for combating shyness operates, and why shyness can also be a strength. A witty, unusual, and astonishing account of personal experiences.