Schriftliche Kommunikation

"Writing is easy. You just have to leave out the wrong words." (Mark Twain) A recipe for texts in business life? Not quite, as writing competence encompasses more. This teaching material highlights the specifics of written communication and important communication tools, explaining how to write appropriately for the situation, clearly, engagingly, and correctly. It also provides concrete examples of some important documents. The learning objectives and content of this teaching material are based on the module descriptions of the Swiss Association for Management Training (SVF) valid since 2013. It contains clearly understandable texts with numerous graphics. Examples ensure practical relevance, while summaries, practical tasks, and review questions with answers assist in monitoring learning progress. Together with the teaching material "Communication and Presentation," the book provides a comprehensive overview of the topic. This teaching material is suitable for use in the classroom as well as for self-study. The content is aimed at all individuals who wish to further their education in the field of management and leadership, regardless of whether they want to achieve an SVF module qualification or the federal diploma in management.