Scholar Work

"Scholar Work" is a specialized book that addresses emotional labor in the banking sector of Pakistan. It combines two research articles and two case studies that specifically tackle the challenges and dynamics in this field. The focus is on analyzing emotional labor processes, where employees suppress their true feelings and instead display the emotions required by their profession. This practice can often lead to a state of exhaustion. The book identifies various techniques of emotional labor used by bank employees in Pakistan and examines how different factors influence job satisfaction and employee retention. Finally, the relationship between emotional labor and brand management is explained through a case study.