Schnelles Denken, Langsames Denken

Intuition or Reason? - Human Behavior and the Understanding of Economics

How do we make our decisions? Why is hesitation a vital survival reflex, and what happens in our brains when we judge other people or things? Daniel Kahneman, Nobel laureate and one of the most influential scientists of our time, illustrates through understandable and astonishing examples the mental patterns we follow and how we can protect ourselves against disastrous misjudgments.

Money traders who ruin entire banking empires; financial markets that are out of control; small investors who put their savings into stocks without ever having read the business section of a newspaper: Those who still believe in the Homo oeconomicus as a rational being in these times are beyond help.

Daniel Kahneman offers a completely different perspective that closely aligns with actual human behavior and does not view economic actors as calculable robots. His conclusion: We will never act optimally all the time and everywhere; important decisions remain uncertain and prone to error. However, there are many everyday situations in which we can significantly improve the quality and consequences of our judgments. A book that will change the way we think.