Schlankes Marketing für den Mittelstand

This book explains from the ground up how small and medium-sized companies, as well as young founders and start-ups, can develop, implement, and consistently continue a systematic marketing strategy. The goal: reach potential buyers with a plan that makes economic sense and a reasonable use of resources. Step by step, the author conveys a tried-and-tested, logical process that can be anchored directly in everyday work. SMEs learn how to define target groups, determine the real product benefits, analyze the competition, find optimal marketing channels and introduce sustainable customer loyalty management. With the help of numerous constructive questions, SMEs receive concrete assistance in fundamentally reorganizing, critically reviewing or even holistically revising their marketing.