Schäfer:Funky Flywheels

How do start-ups achieve rapid yet efficient growth and its acceleration? According to Björn W. Schäfer, they do this not just through marketing or sales alone, but only through a holistic go-to-market strategy and the collaboration of the commercial departments—marketing, sales, and customer success—with the product.

Schäfer's book thus sets a striking countertrend to the "too much - too fast" of our time, both in content and language. The flywheel is not just a metaphor, but a mindset. A mantra. Companies that understand this concept not only gain momentum but achieve a self-accelerating momentum that is nearly unstoppable. The foundation is focus and uniqueness.

This is not a theoretical manual, but a refreshing toolkit for immediate implementation. Readers receive a framework for building a growth engine, starting with precise customer segmentation that goes beyond mere demographic data. They learn the secrets of converting leads into tangible revenues and maintaining and accelerating growth with outstanding unit economics. The memorable flywheel mentality ensures long-term, self-sustaining, and scalable success.