Roots and Wings

Roots and Wings illuminates the life and work of automotive designer Peter Schreyer, whose designs shape the streetscapes around the world. His eye for detail and foresight for innovations are key to his success. Responsible for some of the most distinctive car designs of recent decades, his creations give global brands like Audi, Volkswagen, Hyundai, and Kia a unique identity. Schreyer embodies a forward-looking connection between East and West: by masterfully combining the tradition of automotive design from his homeland with the energy of South Korea's rapid rise, he consistently develops designs that evoke emotions – giving them wings. The key designs of Peter Schreyer, along with their conception and creation, are exemplarily highlighted in this book. Through the defining moments of his artistic work, which extends far beyond automotive design, Roots and Wings tells the story of a man who connects Korea and Bavaria, art and design, past and future with his creations.