Das McBook

McDonald's is a company of superlatives. Worldwide, over 75 burgers are sold every second, and the number of customers corresponds to about one percent of the total world population each day. The restaurant chain has long become a part of our culture. The Big Mac Index, which compares the purchasing power of currencies with the price of a Big Mac, has even made its way into economics. Bestselling author Alexandra Reinwarth has managed to get to a place usually reserved for insiders: behind the scenes of the company. In this book, she describes her exciting journey through the world of the golden M and shares curious anecdotes, debunks absurd myths, and gathers quirky facts. It's a book for everyone who grew up with the Junior Meal and finds a long car ride unthinkable without the obligatory stop at McDonald's.