UX Writing & Microcopy
German, Kinneret Yifrah, 2019Only 3 pieces in stock at supplier
Product details
Anyone who writes for digital products knows them well - those first moments before writing a headline, call-to-action, or other sentence for which we look through our users' eyes and speculate: What drives them? What exactly describes the value we provide? Anyone working with digital media, for example designing websites or apps, should definitely read Israeli expert Kinneret Yifrah's book on UX Writing and know how to text a microcopy. Texts in buttons, login pages, error messages, labels, newsletter signups, instructions and much more. Whether you're a UX or UI designer, usability specialist, website developer, designer, marketer, blogger, product manager, journalist - with this comprehensive tutorial you'll learn how to create good digital interfaces with effective microcopy. Everything you need is on board: basics, practical tips, tricks of the trade, and hundreds of powerful examples so you can get started yourself right away. From the contents: Voice & Tone Signup, Login, Password Recovery Newsletter Signup Contact Pages Error Messages Buttons Users Love 404 Error Pages Load Times Ads Usability and UX Accessibility Customer Journey.
topic | Mathematics & Natural Sciences |
Subtopic | Computer science |
Language | German |
Author | Kinneret Yifrah |
Year | 2019 |
Number of pages | 271 |
Book cover | Paperback |
Item number | 14429051 |
Publisher | Rheinwerk |
Category | Reference books |
Release date | 28.12.2019 |
topic | Mathematics & Natural Sciences |
Subtopic | Computer science |
Language | German |
Author | Kinneret Yifrah |
Year | 2019 |
Number of pages | 271 |
Book cover | Paperback |
CO₂ emissions | 0.53 kg |
Climate contribution | CHF 0.11 |
Height | 230 mm |
Width | 172 mm |
Weight | 508 g |
Thickness | 0.02 m |
Length | 23.20 cm |
Width | 17.50 cm |
Height | 1.90 cm |
Weight | 452 g |
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