Create Content!

German, Andreas Berens, Carsten Bolk, 2021
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Product details

The textbook "Create Content!" by experienced content marketing experts Andreas Berens and Carsten Bolk offers a comprehensive guide to developing creative content that engages customers and strengthens brands. It covers the fundamentals of content marketing and demonstrates how to build an effective content strategy. Readers will learn to develop creative ideas, identify relevant topics, and design innovative formats. The workbook includes numerous examples and exercises that facilitate practical application of the methods presented. Topics range from storytelling and campaign development to community building on platforms like Facebook, Instagram, and TikTok. This book is a valuable resource for anyone looking to create their content strategically and creatively.

Key specifications

topic
Technology & IT
Subtopic
Marketing
Language
German
Author
Andreas Berens, Carsten Bolk
Year
2021
Number of pages
570
Book cover
Paperback

General information

Item number
16785826
Publisher
Rheinwerk
Category
Reference books
Release date
30.9.2021

Book properties

topic
Technology & IT
Subtopic
Marketing
Language
German
Author
Andreas Berens, Carsten Bolk
Year
2021
Number of pages
570
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.8 kg
Climate contribution
CHF 0.11

Product dimensions

Height
230 mm
Width
173 mm
Weight
1052 g
Thickness
0.03 m

30-day right of return if unopened
No warranty
1 additional offer

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