Retail Business

The retail trade is probably facing the biggest challenges in its history: demographic change is leading to new need structures and different shopping behaviour, consumers are changing their behaviour in dealing with media and ordering channels, decades of loyalty are breaking down, brand manufacturers are becoming active as retailers themselves, vertical chains are continuing their advance, completely new business models are gaining ground, traditional suppliers are being massively put on the defensive, established retailers are having to give up if their speed of adjustment is insufficient. This book describes the status quo and the adjustment processes of the retail trade in Germany. Perspectives, innovative strategies and success patterns are shown. Ten new business models and company examples have been included in this 3rd edition. The Aut.