Réponse aux sollicitations de dévoilement de soi et intention d'achat:

The book "Response to the Solicitation of Self-Disclosure and Purchase Intention" by Kenza Khatla offers a comprehensive analysis of the factors influencing consumer behavior in Morocco, particularly in the context of disclosing personal data in online requests. It highlights the challenges posed by the often perceived invasive use of data by companies and examines the impact of these practices on consumers' purchase intentions. Through detailed research, it provides a better understanding of the dynamics between privacy concerns and online shopping behavior. This academic work is aimed at researchers, students, and professionals engaged with the topics of privacy, consumer behavior, and e-commerce.