Der TED-Effekt

Maximal 18 minutes, very large reach, and built to last - TED Talks have redefined presentations. Entertaining, informative, and ideally captivating, TED Talks have become the gold standard of public speaking worldwide. However, visual presentation is also gaining more and more importance beyond that, whether on YouTube, Facebook, promotional videos, or other online media. But what distinguishes them from offline presentations? What makes a successful visual presentation? And how can one stand out amidst the flood of presentations? International rhetoric experts and passionate TED speakers Florian Mück and John Zimmer have put together a comprehensive package in their book for visual presentations aimed at anyone who wants or needs to present in front of an audience and camera. Starting with the technical tools to a guide for creating a presentation.