Big Data

Whether it's consumer behavior, flu outbreaks, or which color most likely indicates whether a used car is in good condition – never before has there been such a wealth of data, and never has there been the opportunity to quickly decipher connections through research and combination in this data flood. Big Data represents nothing less than a revolution for society, economy, and politics. It will completely transform the way we think about health, education, innovation, and much more, making predictions possible that were previously unimaginable. Experts Viktor Mayer-Schönberger and Kenneth Cukier describe in their book what Big Data is, what opportunities it presents, the upheavals we all face, and they do not shy away from discussing the dark side, such as the surveillance of personal data and the looming loss of privacy.