Reden schreiben, die treffen und wirken

Anyone who has ever had to write a speech knows how challenging it can be. With this pocket guide, you will receive many building blocks to create a good, engaging speech: from a successful introduction, to a compelling middle section, and a decisive conclusion. Contents: How to capture the audience's attention: rules for a good opening. As a speaker, maintaining the tension and stimulating the listener's imagination. A look beyond one's own horizon.