Recht für Marketing- und Verkaufsverantwortliche

Legal foundations can have a significant impact on internal and external measures and their implementation in marketing and sales. Therefore, it is important for those responsible to be familiar with the key content: How is our legal system fundamentally structured? Which areas are relevant to the company? What relevance do, for example, data protection laws and labor law have for supervisors and employees?

The content of this title conveys the legal foundations in the field of marketing and sales in a compact and practical manner. The chapter structure allows for targeted knowledge building and practical transfer to the individual departments. Selected graphics, a motivating learning structure, review questions, and mini-cases support competency-oriented learning. The content covers the performance criteria of action fields 1 to 8 for marketing and sales professionals, as well as 1 to 7 for marketing and sales managers. Additional content on labor law complements this teaching material.

The teaching material is based on the guidelines for the examination regulations for the professional examination for marketing and sales professionals with a federal certificate, as well as the higher professional examination for marketing and sales managers. The content is also suitable for use in other higher vocational training courses and for self-study.