Real Time Marketing

German, Regis McKenna, 1998
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Product details

The textbook "Real Time Marketing" by Regis McKenna offers a comprehensive analysis of the dynamic and rapidly changing world of marketing. With a hardcover and a total of 208 pages, it serves as a valuable reference for professionals and those interested in the fields of business and law, particularly in the subtopic of marketing. Published in 1998, the book highlights the importance of speed and adaptability in marketing strategy, arguing that the faster competitor often gains the upper hand in the marketplace. The content is written in German and is aimed at readers who wish to develop a deeper understanding of the challenges and opportunities of modern marketing. Weighing 395 grams and with compact dimensions of 22.1 cm in height and 14.9 cm in width, it is suitable for both study and practical application. This nonfiction book is an essential tool for anyone looking to engage with the principles of Real Time Marketing.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Regis McKenna
Number of pages
208
Book cover
Hard cover
Year
1998
Item number
14388791

General information

Publisher
Midas
Category
Reference books
Release date
26.11.2020

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Regis McKenna
Year
1998
Number of pages
208
Book cover
Hard cover
Year
1998

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
221 mm
Width
149 mm
Weight
395 g

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