Quick Guide Strategisches Management und Digitalisierung

The book provides individuals dealing with strategic issues in an organization with a practical guide for designing strategy processes and content in the context of digitalization. Digitalization, as a megatrend, is transforming the economic and social landscape, thereby influencing the strategies of organizations. The authors illustrate, along the lines of the classic strategy process, which tools and procedures are suitable or should be adapted in the phases of analysis, formulation, and implementation to strategically leverage the potentials of digitalization. Practical examples from companies offer guidance and demonstrate how digitalization is already being implemented in other organizations.