Quick Guide Haptisches Marketing

The "Quick Guide to Haptic Marketing" by Paul Steiner offers a concise introduction to the world of haptic marketing. This professional book examines the significance of haptic stimuli in brand communication and analyzes their impact on consumer loyalty. Steiner provides practical approaches to the haptic design of brands to establish a deeper connection with consumers. Through concrete examples, such as those from Singapore Airlines and MINI, it illustrates how companies can effectively utilize haptic elements. Additionally, interviews with experts from academia and practice complement the content, offering valuable insights into current trends and developments in the field of haptic marketing. The revised second edition includes important new perspectives, making it an essential work for professionals and enthusiasts in the marketing sector.