Public Relations als Machtmanagement

German, Jan Lies, 2012
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Power management as a component of modern economics is a topic that has been under-discussed in economics. Jan Lies takes up the current scientific debates and conceives an evolutionary economic theory of PR as an instrument of corporate power management. PR work as a component of corporate communications is to be attributed a special function, since it plays a significant role in building up and maintaining the power of a company and thus makes a constant contribution to the evolution of organizations.

Key specifications

Language
German
Author
Jan Lies
Number of pages
528
Book cover
Paperback
Year
2012
Item number
7613583

General information

Publisher
Springer
Category
Reference books
Release date
2.2.2018

Book properties

Language
German
Author
Jan Lies
Year
2012
Number of pages
528
Book cover
Paperback
Year
2012

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30-day right of return if unopened
24 Months Warranty (Bring-in)

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