Psychologie der Nachhaltigkeit

How can the socio-ecological transformation of a consumer society be supported by an inner transformation of the human being? How can we learn to want less without missing anything? What forms of personality growth can mitigate the constant economic growth?

Answers to these questions, which are still given lower priority in the sustainability discourse, are provided by the approach of the "six psychological resources for sustainable lifestyles": mindfulness, enjoyment, self-acceptance, self-efficacy, construction of meaning and solidarity can both promote individual well-being and increase motivation for sustainable behavior. Based on reflection and self-awareness processes in different social settings such as schools, companies and residential neighborhoods, they can support a socio-ecological transformation that cannot be implemented within the framework of pure marketing measures for sustainable development.