Projektmanagement für Marketing- und Verkaufsverantwortliche

When do you carry out a project? What characteristics do projects have? How do you ensure an optimal project workflow? In addition to the commitment and creativity of leaders, a systematic approach is also required. You will learn about different methodologies and the various project phases. How do you create a workflow and structure plan? What resources are available to you? Why do you document the project process? With a well-thought-out stakeholder management strategy, you ensure the acceptance of the project among different stakeholders before, during, and after the project execution.

The content of this teaching material covers performance criteria of Action Field 1 for marketing and sales professionals. Learning content and review questions support competency-oriented learning.

This teaching material is based on the guidelines for the examination regulations for the professional examinations for marketing and sales professionals with a federal diploma, which have been in effect since spring 2019. Furthermore, the content is suitable for use in other higher vocational training programs as well as for self-study.