Project Management for the Creation of Organisational Value
English, Ofer Zwikael, John Smyrk, 2014Product details
The book "Project Management for the Creation of Organisational Value" provides a comprehensive framework for managing projects and programs aimed at creating organizational benefits. It highlights the need to think beyond mere delivery of results and instead promote a continuous flow of targeted outcomes that benefit investments in projects. The authors argue that traditional project management approaches are often inadequate, as they focus too heavily on results without considering the long-term advantages for the organization. This professional book is aimed at leaders, practitioners, and academics, offering a variety of models, principles, and practical tools that contribute to the successful execution of projects and programs. Additionally, illustrative examples and case studies are presented to clarify the concepts and facilitate their application.