Professionelles Personalmarketing – inkl. Arbeitshilfen online

German, Bernd Konschak, 2014
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Product details

Bernd Konschak demonstrates how small and medium-sized enterprises can systematically develop ideas for personalized and effective personnel marketing. He presents the various tools of personnel marketing and describes how to effectively integrate offline and online activities. Contents: Analyze the starting situation: personnel planning, labor market, and resources. Your strategy for employer branding: step by step to brand development. This is how you find the optimal marketing mix for HR work. Making personnel marketing measurable: key figures and the PDSA cycle.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Business Administration
Author
Bernd Konschak
Number of pages
251
Book cover
Paperback
Year
2014
Item number
15906591

General information

Publisher
Haufe
Category
Reference books
Release date
30.9.2014

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
German
Author
Bernd Konschak
Year
2014
Number of pages
251
Edition
2014
Book cover
Paperback
Year
2014

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
160 mm

30-day right of return if unopened
24 Months Warranty (Bring-in)
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