Professional Marketing with a small budget

About the book: Modern marketing for practitioners. Success in the market does not depend on large marketing budgets, but on doing marketing better than the competition. Much more can be achieved with a small but optimized marketing budget using innovative marketing opportunities than with a large but misused one. This book conveys the structures and content of marketing in a practical, simple, and clear way and offers methods, checklists, and tips for daily work. Using many examples, the book gives recommendations for application and implementation to the self-employed, start-ups, specialists, and team leaders of all company sizes. Everything about marketing for practitioners: success factors, understanding the market and marketing, necessary information and sensible market research approaches, marketing goals and marketing tools, marketing budget, marketing controlling and marketing plan, innovative marketing, online and social media marketing, marketing tools. Many examples, checklists, tips, and recommendations. About the author: Dr. Urban Kilian Wissmeier is the owner of a management consultancy specializing in strategy, marketing, market research, and business development. He is also a lecturer and author.