Produktmanagement für Dummies

German, Brian Lawley, Pamela Schure, 2018
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Product details

Customers now have a wider selection of products than ever before. Companies need to come up with creative ways to stand out to customers: quality, marketing, distribution, and pricing—all of this must be monitored by a product manager to ensure the product's success. Brian Lawley and Pamela Schure present all aspects of product management: the planning strategy as well as the complete product lifecycle from market readiness to market exit. They explain how to develop initial product ideas and how to conduct customer and market analyses. Additionally, learn how to lead teams and motivate them to achieve peak performance. Become a successful product manager, launch new products, and increase your sales.

Key specifications

Language
German
Book cover
Paperback
Author
Brian Lawley, Pamela Schure
topic
Economy & Law
Year
2018
Number of pages
384

General information

Item number
7169576
Publisher
Wiley VCH
Category
Non-fiction
Release date
14.2.2018

Book properties

topic
Economy & Law
Language
German
Author
Brian Lawley, Pamela Schure
Year
2018
Number of pages
384
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂-Emission
Climate contribution

Package dimensions

Length
24 cm
Width
17.50 cm
Height
2.50 cm
Weight
684 g

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