Product packaging as tool to demand a price premium: Does packaging enhance consumers value percepti

The specialized book "Product packaging as a tool to demand a price premium: Does packaging enhance consumers' value perception" by Christoph Breetz examines the role of packaging in the context of pricing, particularly for premium products in the food segment in Germany. The study analyzes how packaging can be used as a strategic instrument to justify a price premium and enhance perceived value for consumers. Through a survey of decision-makers in food purchasing, the relationship between packaging and willingness to pay for various product categories and tiers is explored. The findings provide valuable insights into the dynamics of packaging, pricing strategies, and consumer preferences, which are significant for manufacturers and retailers looking to successfully position their products in the market.