Principles of Marketing, Global Edition
English, Gary Armstrong, Sridhar Balasubramanian, Philip Kotler, 2023Supplied by
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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab and Revel editions for this text.
Language | English |
topic | Economy & Law |
Subtopic | Marketing |
Author | Gary Armstrong, Philip Kotler, Sridhar Balasubramanian |
Number of pages | 768 |
Book cover | Paperback |
Year | 2023 |
Item number | 32645944 |
Publisher | Pearson Academic |
Category | Reference books |
Release date | 19.4.2023 |
Sales rank in Category Reference books | 2108 of 1040312 |
topic | Economy & Law |
Subtopic | Marketing |
Language | English |
Author | Gary Armstrong, Philip Kotler, Sridhar Balasubramanian |
Year | 2023 |
Number of pages | 768 |
Edition | 19 |
Book cover | Paperback |
Year | 2023 |
CO₂-Emission | |
Climate contribution |
Height | 270 mm |
Width | 210 mm |
Weight | 1630 g |
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