Pricing policy

German, Hans Pechtl, 2014
Ratings
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Delivered between Wed, 5.8. and Thu, 6.8.
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Product details

No matter if it's a smartphone, a haircut, or a sandwich - everything has a price. This is an important criterion for consumers when making decisions. This book delves into the various facets of pricing policy in detail, thereby expanding the microeconomic foundations of price theory. The focus is on behavioral pricing, pricing systems, and price promotions. Additionally, it addresses the specifics of price management in e-commerce and international marketing. Numerous illustrations and examples clarify the material, while case studies help to quickly deepen the understanding of the concepts learned. The book is aimed at marketing students as well as professionals dealing with pricing issues. Anyone looking to understand pricing policy will find this book highly beneficial. It offers a compact introduction to the subject area.

Key specifications

topic
Agriculture
Subtopic
Business Administration
Language
German
Author
Hans Pechtl
Year
2014
Number of pages
325
Book cover
Paperback

General information

Item number
7319420
Publisher
UTB
Category
Reference books
Release date
14.8.2014

Book properties

topic
Agriculture
Subtopic
Business Administration
Language
German
Author
Hans Pechtl
Year
2014
Number of pages
325
Edition
2
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

Product dimensions

Height
215 mm
Width
150 mm
Weight
686 g

30-day right of return if unopened
No warranty
1 additional offer

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