Preismanagement

German, Martin Fassnacht, Hermann Simon, 2016
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Product details

This book provides a comprehensive understanding of pricing. Price management is understood as a process that unfolds in four phases: strategy, analysis, decision, and implementation. Separate chapters address industry-specific peculiarities of price management in consumer and industrial goods, services, and retail. The 4th edition of the classic "Price Management" has been completely revised and explores the topic in a current, compact, and clear manner. Practical examples from various industries illustrate the approach in all four process phases. The topic of digitalization is systematically considered in all chapters and phases. The standard work concludes with a completely new chapter on innovations in price management.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Hermann Simon, Martin Fassnacht
Number of pages
630
Book cover
Hard cover
Year
2016
Item number
6623808

General information

Publisher
Gabler
Category
Reference books
Release date
27.9.2017

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Hermann Simon, Martin Fassnacht
Year
2016
Number of pages
630
Edition
4
Book cover
Hard cover
Year
2016

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
168 mm
Weight
1276 g

30-day right of return if unopenedReturn policy
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