Price Excellence

German, John-Oliver Breckoff, Patrick Pfäffli, Stefan Michel, 2015
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Product details

The role of pricing for the financial success of a company is no longer disputed. However, to achieve price excellence, two things are needed: outward-facing pricing that is oriented towards buyer psychology, and a strongly anchored internal price management that aims for a high level of pricing competence within the company. This book describes these pathways to price excellence with many practical insights and examples.

Key specifications

Language
German
Book cover
Paperback
Author
John-Oliver Breckoff, Patrick Pfäffli, Stefan Michel
topic
Economy & Law
Subtopic
Business Administration
Year
2015
Number of pages
368

General information

Item number
35118478
Publisher
Versus
Category
Reference books
Release date
1.4.2015

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
German
Author
John-Oliver Breckoff, Patrick Pfäffli, Stefan Michel
Year
2015
Number of pages
368
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
170 mm
Weight
1010 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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  • 1.Beltz & Gelberg
    0 %

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How often is a product of this brand in the «Reference books» category returned?

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  • Versus
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  • 1.Bacopa
    0 %
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    0 %
  • 1.Books on Demand
    0 %
  • 1.Ebury Publishing
    0 %
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