Sneaker Obsession

The phenomenon of sneakers, compactly explained and coolly presented. Sneaker Obsession is the essential guide to the world of sneakers: from the origins of sneaker culture to the models and codes one should know, as well as the current trends and developments, this guide contains everything you need to know about this lifestyle phenomenon. The experts from Kikikickz, a leading sneaker retailer, explain what terms like reseller, collabs, or raffles mean, and decode how the lucrative sales and resale market works. Additionally, the stories and iconic models of the most sought-after brands – Nike, Air Jordan, Adidas, Puma, Reebok, Converse, New Balance, Asics, Vans, and many more – are presented, along with the most important collaborations and influential personalities, from Michael Jordan to Virgil Abloh to Travis Scott. Exciting interviews with sneaker experts provide insight into the future of sneakers on topics such as sustainability and inclusion. Numerous photos from different eras, infographics, and detailed product images complement this compact reference work. Essential for every sneaker fan!.