Praxishandbuch Social Media Recruiting

In the tenth year after the first edition, experienced experts from practice demonstrate in this revised practical handbook how to successfully and effectively utilize the most important social media channels for your recruitment efforts. The authors reveal their secrets to success and show how active recruitment can significantly increase both the quantity and quality of applicants, allowing you to stay one step ahead of your competitors in the "War for Talent." Numerous practical examples, interviews, checklists, and legal tips, along with a clear and systematic structure, provide practical decision-making support for your daily work. New in the 5th edition: Social Media Recruiting with TikTok, Social Media Recruiting for commercial and social professions, success factors in filling positions, using storytelling for effective employer branding, social media recruiting campaigns and their interaction with the candidate experience, and new structures and processes in social media recruiting.