Politische Weblogs

In the context of typologizing new media, various concepts such as Riepl's Law of substitution theory and the ideas of Information Overload and Knowledge Gap are given space. This allows for the perception of interactions between the blogosphere, media system, and political system, as well as the presentation of the concepts of Social Learning and Ant Logic. Furthermore, important practical applications of weblogs will be highlighted: blogs as thinking tools, blogs as conference tools, politician blogs, blogs and relationship management, political product: leading candidate, product design, target group marketing, win-win situation, blogs as early warning systems. The politicization of weblogs is accompanied by a need for authenticity in mass media reporting. The interactions between the blogosphere and the traditional media sphere are just as significant as their use in a politically institutional discourse or the adaptation strategies of institutions and actors (not only in politics but also in the economy and civil society).