Politikmarketing 4.0

German, Behzad Zabeti, 2019
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In this book, the author conceptually develops a holistic, theoretically grounded model to overcome current dynamics of change in the political market of the Federal Republic of Germany: the personality-based identification model. Its genesis, which extends beyond the boundaries of a scientific domain, not only allows for a redefinition of the relationship between political actors and voters. By embedding it in a brand-strategic leadership process, it positions itself to provide effective recommendations for action to political strategists. In this way, the author succeeds in counteracting the deficient performance capabilities of current political marketing and advancing it to the next (fourth) developmental stage.

Key specifications

Language
German
topic
Politics & State
Author
Behzad Zabeti
Number of pages
43
Book cover
Paperback
Year
2019
Item number
56112755

General information

Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

topic
Politics & State
Language
German
Author
Behzad Zabeti
Year
2019
Number of pages
43
Edition
1
Book cover
Paperback
Year
2019

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