Pole Position
German, Hermann Scherer, 2023Only 3 items in stock at supplier
Product details
The optimal positioning of one's own brand is one of the greatest challenges in business: How and where can you best reach your customers? How do you stand out from the crowd? And what is the right USP?
"Forget the USP!" says Hermann Scherer. In his latest book, he provides insights into his personal journey through life and how he wrote his own success story despite various adversities and found the winning formula for the right positioning. This book contains the most important learnings from 30 years of Scherer's expertise for more attention and visibility. Because what good is it to be good if hardly anyone knows it?
Language | German |
topic | Economy & Law, Social sciences |
Subtopic | Marketing |
Author | Hermann Scherer |
Number of pages | 286 |
Book cover | Hard cover |
Year | 2023 |
Item number | 32714633 |
Publisher | Campus |
Category | Reference books |
Release date | 12.4.2023 |
topic | Economy & Law, Social sciences |
Subtopic | Marketing |
Language | German |
Author | Hermann Scherer |
Year | 2023 |
Number of pages | 286 |
Edition | 1 |
Book cover | Hard cover |
Year | 2023 |
CO₂-Emission | |
Climate contribution |
Height | 220 mm |
Width | 138 mm |
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Source: Digitec Galaxus- 1.Beltz & Gelberg0 %
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- 1.Campus0 %
- 1.Carl Auer0 %
- 1.Deutsche Bibelgesellschaft0 %
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Source: Digitec Galaxus- 25.Katholisches Bibelwerk0.5 %
- 25.Redline0.5 %
- 27.Campus0.6 %
- 27.Haug Karl0.6 %
- 27.Hep0.6 %