Pole Position

German, Hermann Scherer, 2023
Delivered between Tue, 3.6. and Thu, 5.6.
Only 3 items in stock at supplier

Product details

The optimal positioning of one's own brand is one of the greatest challenges in business: How and where can you best reach your customers? How do you stand out from the crowd? And what is the right USP?
"Forget the USP!" says Hermann Scherer. In his latest book, he provides insights into his personal journey through life and how he wrote his own success story despite various adversities and found the winning formula for the right positioning. This book contains the most important learnings from 30 years of Scherer's expertise for more attention and visibility. Because what good is it to be good if hardly anyone knows it?

Key specifications

Language
German
topic
Economy & LawSocial sciences
Subtopic
Marketing
Author
Hermann Scherer
Number of pages
286
Book cover
Hard cover
Year
2023
Item number
32714633

General information

Publisher
Campus
Category
Reference books
Release date
12.4.2023

Book properties

topic
Economy & LawSocial sciences
Subtopic
Marketing
Language
German
Author
Hermann Scherer
Year
2023
Number of pages
286
Edition
1
Book cover
Hard cover
Year
2023

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
220 mm
Width
138 mm

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.Beltz & Gelberg
    0 %
  • 1.Bloomsbury
    0 %
  • 1.Campus
    0 %
  • 1.Carl Auer
    0 %
  • 1.Deutsche Bibelgesellschaft
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

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  • Campus
    Not enough data
  • Anaconda
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  • Ariston
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  • Avery Publishing Group
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  • Beck C.H.
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 25.Katholisches Bibelwerk
    0.5 %
  • 25.Redline
    0.5 %
  • 27.Campus
    0.6 %
  • 27.Haug Karl
    0.6 %
  • 27.Hep
    0.6 %
Source: Digitec Galaxus