Plattformbasierte Geschäftsmodelle

Platforms as a strategic business model enhance entrepreneurial competitiveness. Through their own platform, companies coordinate external value creation, set strategic impulses in the market, and simultaneously reduce the risks of innovation. The book explores approaches, opportunities, and strategic success factors for expanding existing business models with platform-based strategies. To achieve this, the book provides insights into successful platforms. This empowers SMEs to realize synergies and benefit from the opportunities of platform economics. The scientifically grounded approach model supports decision-makers throughout the entire process, from conception to sustainable implementation of the platform business model. Decision-makers looking to strategically expand their competitive position through platform-based approaches gain a knowledge advantage for their company.