Planetproofed

Sustainably successful. The climate crisis is advancing, the planet is warming, and growth and consumption are excessively depleting our resources – a change in thinking is long overdue, especially in the business world. More and more entrepreneurs are asking themselves how they can redesign their companies to be environmentally friendly and future-proof. Sustainable solutions that are also economically successful are in demand. Oliver Specht and Axel Nauert describe how to develop such a business model, which is both climate-neutral and economically successful, for almost any company. They explain, using concrete examples, how to design a long-term change strategy, systematically introduce a corresponding new leadership and innovation culture, and tackle the challenges of the future through targeted empowerment. They demonstrate how any company can be gradually transformed to be environmentally friendly within a few years – until it truly deserves the "Planetproofed" certification.