Planen, gründen, wachsen

Business idea, conception, presentation: If you want to set up your own company, inspire employees and convince potential investors, you need a business plan that is both nailed down and secure. Three consultants from McKinsey share their know-how exclusively. The handbook puts start-up projects to the test, answers all the questions that arise and accompanies you from customer acquisition to the first million. The whole thing is supplemented by first-class case studies and many up-to-date addresses. So that it can finally be called: Clear the way for entrepreneurial existentialists. Plan, found, grow appears in a new, updated edition in cooperation with the business plan competition "Venture" (Switzerland).