Pinterest-Marketing

Pinterest is the hidden star in the marketing sky. Leverage the strengths of Pinterest to drive more traffic to your website. Users find inspiration on the platform and use it as a visual search engine. The best part? Brand content is welcomed here. With this practical guide, you will gain the necessary know-how to successfully engage in Pinterest marketing. The two authors will show you how the platform works and what opportunities it offers you. They provide you with a comprehensive package: from an easy-to-understand introduction, optimizing your content and pins, the right strategic planning, to using advertisements and analyzing the data with Pinterest Analytics. This way, you can effectively utilize Pinterest for your purposes!

Contents:

The applications of Pinterest
A tour of the platform
Optimizing your content and pins
Pinterest SEO
The different pin formats
The right strategy for your business
Optimizing websites, images, and videos
Advertisements with the Ads Manager
Pinterest Analytics: analyzing the data
Community management and monitoring.