Personalmarketing, -entwicklung und Berufsbildung für HR-Fachleute

At the beginning, there is often a well-formulated job advertisement. And then? How does a company manage to attract the right employees, provide them with optimal support, and offer them prospects? This teaching material provides answers to the entire process of recruitment, from needs assessment to personnel search, personnel marketing, personnel selection, and hiring. The book describes how to effectively write a job advertisement or implement external recruitment. It also addresses in detail the topics of employee support and development, as well as success control through educational controlling and the issue of workforce reduction. The second part of the teaching material contains valuable knowledge about the Swiss education system and vocational training within companies.

The book is aligned with the guidelines for the professional examination for HR specialists. It includes all the necessary content for the exam. Ten special mini-cases ensure optimal exam preparation. A clear information sheet contains a selection of important data, facts, and models, serving particularly for quick reference during the open-book exam or in professional practice.

The content is aimed at aspiring HR specialists preparing for the professional examination (federal diploma). Additionally, the book is suitable for use in universities of applied sciences and adult education, as a practical guide, or for self-study.