Personal characteristics that lead to new venture initiation

The book "Personal Characteristics That Lead to New Venture Initiation" by Justin Dalansu examines the personal traits that influence the establishment of new businesses, particularly in the context of the Kadazandusun community in Sabah, Malaysia. In recent years, the Malaysian government has initiated various programs to promote entrepreneurship; however, the Kadazandusun population shows a lower success rate in business startups. The study identifies key factors such as the need for achievement, locus of control, tolerance for uncertainty, innovativeness, and willingness to take risks as crucial for the initiation of new ventures. The findings provide valuable insights that can assist both the government and other institutions in developing strategies to foster and enhance entrepreneurial characteristics within this community.