Perdurabilidad Empresarial

"Business Perdurability" is a specialized book that examines the factors influencing the long-term success of companies in Latin America. Written by a team of academics from the Universidad del Rosario in Bogotá, the book provides a comprehensive analysis of the oldest companies in the region. It explores the conditions that contribute to the survival and competitiveness of these companies, showcasing their products, services, and the strategic advantages that have helped them excel beyond the industry average. The insights from this book are of great interest to students, managers, and researchers, as they offer valuable perspectives on the dynamics of corporate perdurability and can serve as a reference for emerging companies aiming for similar successes.