Perceived risk and online shopping attitude- an Indian Perspective

The book "Perceived Risk and Online Shopping Attitude - An Indian Perspective" by Nupur Arora offers a comprehensive analysis of the perception of risks associated with online shopping among women in India. Given the rapid growth of internet usage in India, the study examines how these perceived risks influence attitudes toward online shopping. Through a structured online survey involving 508 female online shoppers from four metropolitan regions of India, the relationships between attitudes toward online shopping and purchase intentions are explored. The results indicate that perceived risks do not have a significant impact on attitudes toward online shopping, while a significant relationship between attitude and purchase intentions was found. These findings are important for researchers and practitioners in the field of e-commerce, as they provide insights into the behavior of online female shoppers in a rapidly evolving market.