Quit

Brilliant and entertaining, Daniel Kahneman. "Stop what you're doing and read this," Richard Thaler. "Compelling, important, and scientifically grounded," Katy Milkman.

What if the secret to success isn't just hard work, but also knowing when to change direction? In this groundbreaking guide, decision expert Annie Duke shows why it's crucial for success to let go of what holds you back. Based on new research and fascinating examples, this book offers practical strategies and explains:

• Why it's so hard to let go
• How to recognize when it's best to persevere or make a change
• Why it often feels like you're giving up too soon when you stop at the right time

Full of insights from athletes, startup founders, and entertainers, "Quit" dismantles the mental model that prevents us from letting go and provides a toolkit for knowing when to give up on anything—a career, a marriage, an investment—at the right moment.